Transform your brand and create compelling customer and employee experiences.

Part of Definition Group, we’re a brand consultancy that helps companies define who they are and what they stand for, delivering compelling customer and employee experiences that align with their brand.

Voted one of the FT’s leading UK management consultancies, we help our clients increase customer loyalty and productivity, reduce staff turnover and ultimately improve their bottom line.

We are a team of brand, research, innovation and change experts with a track record of delivering success for clients including LEGO, David Lloyd, Greene King and Merlin Entertainments.

Our clients

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