Customer Experience is the new battleground for business transformation

“89% of companies compete on the basis of customer experience (versus 36% six years ago)” Gartner

Developing and delivering a great customer experience has never been more important. Today, it is the most powerful weapon in the armoury of most businesses.

In order to create a great customer experience, you need to start by developing a distinctive and differentiating brand vision. Then, you need to work out how that should come to life through the customer experience.

But there’s a crucial element that most business neglect, and without it even the very best customer experience programme will fail.

As well as ensuring that your customer experience is aligned to your brand vision, businesses need to create a colleague experience that motivates their people, and empowers them to deliver the customer experience each and every day.

In order to make the customer experience irresistible, your colleagues need to be proud to deliver it.

Our unique, tried and tested process is silo busting, fast and flexible. It drives increases in revenue and cuts unnecessary costs. It ensures differentiation, puts customers at the heart of the business, and inspires colleagues.

We’re proud to have helped create irresistible customer experiences for some of the most iconic brands in the UK and beyond, including Alton Towers, LEGOLAND, David Lloyd leisure, The Grand National and Greene King, amongst many others.

What we do

Find out how we align colleague and customer experiences

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Our work

See how alignment is delivering success for our clients

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Our people

Find out more about our brilliant mix of researchers, innovators, strategists and change experts 


Food for thought

Read our latest thoughts on colleague and customer experience alignment

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Contact us

Whether you want to join our team or find out how Alignment can help your business, please get in touch 

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