Customer Experience is the new battleground for business transformation

“89% of companies compete on the basis of customer experience (versus 36% six years ago).” Gartner

Developing and delivering a great customer experience has never been more important. Today, it is the most powerful weapon in the armoury of most businesses.


We work globally, across all sectors to deliver business success through our unique customer experience improvement process. We call it Hot CX.

Our unique, tried and tested process to Hot CX is silo bustin’, data rich, fast and flexible. It drives revenue and cuts costs. It forces differentiation, keeps customers central and colleagues inspired.

It embraces the dreamers and the realists of this world, it reaches for the stars while keeping its feet firmly on the ground. Hot CX works by aligning the customer and employee experience, the business needs and the vision for the brand. It has to do all these things – anything else just isn’t hot.

This process has been tried, tested with some of the most iconic brands in the UK and the world: The London Eye, Alton Towers, Madame Tussauds (Merlin Entertainments), LEGO, The Times, David Lloyd, Balfour Beatty, AstraZeneca, Silverstone, The Grand National, Hamleys and The Harry Potter franchise.

What we do

Find out more about our proven
Hot CX process

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Our work

See how Customer Experience Alignment is delivering success for our clients

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Our people

Meet the team that makes the difference

Meet us

The Aligner Blog

Read our latest thoughts on Customer Experience Alignment

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Top thoughts

See what is inspiring our team – read the realists’ point of view on CX

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Contact us

Whether you want to join our team or find out how Customer Experience Alignment can help your business, please get in touch

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