What’s brand tracking and how do you do it?
We’ll help you:
And we get a little help from our Brand Alignment Monitor (BAM™)
What makes the Brand Alignment Monitor (BAM™) so good?
“The BAM™ has quickly become an important brand tracking tool within Resort Theme Parks at Merlin. It has taken the best elements of our old brand tracker and added a level of rigour which helps us to make decisions and implement change quickly. All reporting is timely, succinct and insightful, and our key stakeholders find it very easy to interpret and use the data. I’d strongly recommend the BAM™.”
Justin Platt, Managing Director Resort Theme Parks - Merlin Entertainments
Why work with us?
“I want to see practical understanding of our brands, practical understanding of the issues we are trying to address and really I think that is the Definition approach… It is a very convivial, inclusive way of working, they get under the skin of our business, our people and the way we feel. There is no bulls#*t, jargon or stupid management theory; it is practical, down to earth and it gets to the core of what we are trying to do, cutting away all the rubbish.”
Nick Varney, former CEO - Merlin Entertainments