After spending time interviewing Merlin’s senior team, we developed a bespoke two-day training course aimed at helping all new starters understand the principles of the Merlin Way, but also to work out their role in delivering the Merlin brands in the future.
A series of practical hands-on activities were created to help the participants understand the functional components of a Merlin brand (positioning, values, personality and essence), but more importantly what each was used for.
As well as training the functional skills of developing Merlin brands, the course was also jam-packed full of case studies and inspiring stories, showcasing the growth of Merlin’s brands over the years, and helping the new starters appreciate the history of the business.
We delivered the training to 20 very enthusiastic Merlin colleagues in a lovely barn hotel in Yorkshire. The venue choice and way we decorated the room was in order to take attendees away from their normal working life to release their creative potential.