We’re a brand tracking agency too, and we’ve created a market-leading Brand Alignment Monitor™ (BAM) that tracks brand performance. It measures your customers, colleagues and competitors’ customers – and tells you whether you’re delivering on your brand promise, where your brand is really coming to life, and which areas you need to focus on.
It’s a brand tracker, customer experience audit and employee engagement survey all in one. And there’s nothing else like it in the market.
“I want to see practical understanding of our brands, practical understanding of the issues we are trying to address and really I think that is the Definition approach… It is a very convivial, inclusive way of working, they get under the skin of our business, our people and the way we feel. There is no bulls#*t, jargon or stupid management theory; it is practical, down to earth and it gets to the core of what we are trying to do, cutting away all the rubbish.”
Nick Varney, former CEO – Merlin Entertainments