Andrew S

Andrew is the CEO and the other founding partner of Brand Vista. With over 30 years of brand experience both on the client and agency side, what gets him up every morning is a passion for helping clients grow through building genuinely differentiated brands that deliver a customer experience that becomes irresistible.
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Recent Posts

Airlines in transition

Posted 25.05.16

Holistic Cx

Posted 30.03.16

To lag or lead? That is the question...

Posted 11.12.15

Customer experience - a brand’s most powerful communication channel

Posted 24.11.15

How getting your basics right does deliver differentiation

Posted 21.10.15

Lisbon: An irresistible customer experience

Posted 16.09.15

Measure what matters most to your customers not just for your internal “lens”

Posted 18.06.15

Inside thinking without consumer insight is damaging to business and brand health

Posted 29.05.15

Set your brand’s foundations in rock not sand, in other words, get the basics right first

Posted 19.05.15

Why measure your customer experience?

Posted 15.05.15

Inside thinking without consumer insight is damaging to business and brand health – No date?

Posted 10.05.15

Measurement drives customer experience and can work wonders with internal collaboration

Posted 02.04.15

You can’t deliver irresistible customer experience without pumped up people

Posted 15.03.15

Here we go again or is it just déjà vu?

Posted 03.02.15

Network Rail – a great experience left me feeling deflated

Posted 12.12.14

How you make customers feel is the brand building tool of the future.

Posted 01.12.14

Customer focused change, customer experience is an odds on winner

Posted 13.11.14

Do you know your Directors of First Impressions?

Posted 06.11.14

Tesco – Credit where credit is due

Posted 31.10.14

Casting an O2 Brand Experience shadow (actually thick black thundercloud) over my mobile upgrade

Posted 23.10.14

Customer Experience vs Brand Experience?

Posted 20.10.14

Whose brand is it anyway?

Posted 14.10.14

Customer feedback is not just a number it’s a gift

Posted 08.10.14

We are all brand builders (or destroyers) now.

Posted 25.09.14

Values really do drive value

Posted 01.07.14

Nostalgia is not what it used to be.

Posted 19.06.14

What happens when local delivery goes horribly wrong.

Posted 04.06.14

10% inspiring strategy + 90% brilliant execution = Effective Brand Alignment

Posted 20.05.14

Brands are built in the client world not that of brand consultants.

Posted 08.05.14

The "what" might be in Big Data but the "why" is out there in The Jungle.

Posted 22.04.14
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