Be genuine – put the customer first

Holly - 26 th June 2015

Two of my friends were recently travelling on a Virgin train to London Heathrow to start their honeymoon.  When they mentioned they were newlyweds, they were given a luxury hamper.

What I love about this gesture is its understated authenticity.

I think there is a lesson in this for brands. They need to put the consumer first.

They shouldn’t just focus on how many likes, tweets or shares they’ll get for broadcasting a nice gesture. Consumers are now savvier than before and can spot a fake promo gesture from a mile off – think Starbucks!

If the gesture is genuine, the actions and results will speak for themselves.

Holly’s background is in insight, communication and brand strategies. With over 8 years’ experience working agency side, Holly lives in the world of her clients and project manages from a truly informed and insightful place to improve business performance through their brand.
Find out more about Holly