Making sense of brand values and using them effectively

Gary - 24 th June 2016

64% of consumers cite ‘shared values’ as the main reason they have a relationship with a brand (in addition to an excellent product or service). However, many brands struggle to get it right.

Successful brands have strong and differentiating values that drive them, help them stand apart from other brands and ultimately deliver an irresistible customer experience. Our infographic looks at how you can make sense of ‘values’ and use them effectively. 


For more insight on how we align brands to create irresistible customer experiences, have a read through our blog, or connect with us on LinkedIn


Gary is the chairman and one of the original founders of Brand Vista. With over 20 years of brand experience both on the client and agency side he loves finding out what customers and consumers are really thinking and turning this knowledge into compelling brand propositions that succeed in the real world.
Find out more about Gary