Multi channel consistency

Rachel - 16 th September 2014

The holy trinity of recruitment: skills, potential and shared values 

Hiring the right people is fundamental to success.

But in order to create a distinctive customer experience, companies need to look far beyond the skills of potential staff and assess how individuals will fit in with their organisation’s culture and values.

They need to ensure candidates are invested in the business.

Harvard Business Review suggests that to understand the potential of an individual there are five main attributes to look out for:

  • Curiosity
  • Insight
  • Engagement
  • Determination
  • Motivation

Here at Brand Vista we suggest that to realise how ‘on-brand’ an individual is you should weave your brand vision and values into the recruitment process.

This gives those in charge of talent acquisition a strong set of guidelines, helping them understand whether a candidate will be a brand ambassador, or turn out to be a brand detractor.