Blog

Co-Living: A living experience for a new era

Gary - 13 th January 2021

In November 2020, The Built Environment Network asked us to present at their Co Living conference alongside some of leading lights in this growing sector; Luke Spikes of HiggiHaus, Laurence Goldberg of Bedrock and Cate Mailoni of Co Liv.

This was particularly exciting as Co Living is a new way of living which addresses many of the issues that young people face with finding a place to live. In our 8 minute session we share some new research which uncovered the six rational and five emotional building blocks that underpin the decision making process and how co-living addresses them. It also explores how the most successful players will be those which differentiate through the experience they deliver.

We hope you enjoy the webinar, and if you have any questions, please don’t hesitate to contact Gary.

Co Living Future Trends and Major Devlopment Projects GARY section recording

 

Gary is the chairman and one of the original founders of Brand Vista. With over 20 years of brand experience both on the client and agency side he loves finding out what customers and consumers are really thinking and turning this knowledge into compelling brand propositions that succeed in the real world.
Find out more about Gary