Because the process of developing your digital strategy is complex. If you’re like many organisations that come to us, this task seems overwhelming, so instead you’ve dabbled in digital marketing, trying different channels and activities without ever really managing to turn your strategy into leads. Or, you’ve been successful in the past but it’s time for a change and you need some expert support.
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Our process begins with a conversation where we develop an in-depth understanding of your business and your objectives. We then research your target audience and establish what is preventing them from buying from you.
We analyse every channel for reaching them and work with you to set clear KPIs and design a strategy that will ensure you achieve them. If you’re like most of our clients, your website will be at the centre of your digital strategy – we are experts at managing website builds and at maintaining websites to ensure they deliver an ever-increasing stream of traffic and leads.
Your digital strategy will include a combination of the following:
If you don’t know the challenges your customers face then you cannot market to them. You also need to know what motivates them and how they search for and digest information, including the media they consume and the social channels they use. Proper persona development is fundamental to every successful strategy.
We speak to your sales team and your senior leadership team to gain an understanding of the business. This includes getting a handle on your sales process, what your customers are looking for and any barriers to purchase they face, so we can design a strategy that overcomes them. We will also use these conversations to inform content angles that help overcome your prospects’ pain points.
We take all of the above, prioritise activities across a 12-month period, put tactical timelines in place, and then present the completed strategy to your internal teams so they can implement it, OR we execute it ourselves – your choice.
Our digital strategy agency team consists of Google-certified search marketing experts, HubSpot-certified inbound experts, and award-winning PR and content marketing experts delivering a host of digital marketing services.
Our work has won 13 awards, and over 40 clients have seen fit to endorse us. We’ve been applauded on the Recommended Agencies Register as a leading integrated marketing agency and PR Week recently named us as one of their top public relations firms.
If you’re looking to scale you need a digital strategy agency that knows what it’s doing. Contact us today, to discuss your strategic requirements.
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Category Key: TECH – Technology ENT – Entrepreneurship MAR – Marketing
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“‘The successful repositioning of Slug and Lettuce began with some insightful, no nonsense research from Brand Vista which showed us where we were and where we could go. They helped us envision a future for the brand by developing a realistic positioning that is compelling for customers and inspiring for our team and a Customer Experience which delivers it in spades! The whole process was fast, fun and very effective”
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Nicola Pryce Marketing Director, Stonegate
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