Align your brand with your customer and employee experience.

We are a brand strategy agency that helps companies define who they are and what they stand for, enhancing their customer and employee experience so that they align with their brand. This helps companies increase customer loyalty, reduce staff turnover and ultimately, improve the bottom line.

Voted one of the FT’s leading UK management consultancies, we work with clients across a wide range of sectors that are typically:

• Looking to differentiate themselves in the market or reposition their brand
• Wanting to expand, particularly into new markets
• Losing market share
• Experiencing poor customer satisfaction and/or high turnover of staff
• Suffering from brand confusion 

Founded in 2000 and now part of Definition Group, we are a team of brand, insight, innovation and change experts with a track record of delivering success for companies including Greene King, ASDA, The Lawn Tennis Association (LTA), The Jockey Club and LEGO.

We are entirely insight driven and our rigorous approach to research sets us apart from the competition. Want to find out more? We’d love to speak.